Task 2 Corporate Communication

1.       How effective is this communication?

The communication online they use is very useful for their customers; it is able to answer any questions on problems they might come to the website to answer. They include different links to who they are and background information on their aim.

2.       What type of communication does it use?

They use many different types of communication to get across the information to the reader; different media also makes it more interesting. They have videos/short advertisements to give them an introduction to the company. It explains strategies and how they control their business. There are case studies and brochures that the customer can download to their computer, and also blogs to view with different sections of information. If a customer needs to contact somebody for further information then there are contact details for useful people, they have sub-sections where customers can choose a country to make it easier for them to understand.

3.       What are the positives of using this type of communication?

From all the different types of communication available on the website, people viewing are given a wider range of information about the company. It is useful for people to have all the information in one area and it makes the company look professional and efficient. They will save time and money creating a website full of different links and communication as customers can get all they need in one place.

4.       What are the drawbacks of using this type of communication?

The problem with the internet is that it needs high security to prevent it from being hacked. Somebody needs to monitor the website at all times and also it needs to be updated for new or changed information about the website, as the company grows new videos will need to be made and also blogs/brochures/contacts will be changed. There is somebody that needs to be employed to answer the calls and emails to make sure all customers’ questions are answered.

5.       How could they improve their communication in the future?

To improve their communication they could add a FAQ page to their website to reduce any emails coming through that have already been answered, perhaps they could upload their emails to their website so people can sift through before they email their question to make sure it hasn’t already been answered.