Summary

The types of media that I have used are film, print and e-mail, I chose these because they are efficient yet effective, they get the point across to the target audience quickly yet successfully. My target audience for the advertising is new starters to the company; they are using my blog to find out more information on market research.

I made a short film/advertisement for my blog because I feel my target market will use the intranet which is what it will be sent around on. I created it to make my blog look interesting and professional and to get my target market to take a look at my blog.

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I introduced myself and told the audience the purpose of my film. It is only supposed to be short because they need to visit the blog to actually get the information they need. It is a useful piece of media because it will attract my audience to click onto my blog to improve their knowledge on market research.

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My flyer holds short and sweet information on my blog which is all my target market needs to know until they open the web link. I made it colourful because this will catch their attention; I also included the logos of my chosen companies Diesel and Kellogg’s. I decided to put my link in a bubble that will stand out because it is another attention seeker for my flyer.

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My email newsletter was supposed to be quite informal that is sent around in chain emails, my target audience being the people who will be sent these emails. I made it into columns to make it look like a newspaper article, I made it colourful and included pictures which will attract my audience’s eye, again I only included short information so they have to view the blog to find out more.

My other options would have been to perhaps expand my intranet video into a TV advertisement or maybe voice over a radio advert. MY target audience would use both of these types of media. Also magazine articles or billboard advertisements but these would not have been as affective because my audience would not see/use these as much.