Legislations

The Sales of Goods Act is a legislation that explains that if goods are sold, they are to be sold in the condition that they were labelled to be in. Customers from Diesel expect the products to be in excellent condition and that the labeling is correct, for example the price - the labeling needs to match the actual price of the product otherwise that is classed as false labeling and Diesel would have to sell the product for the price it is labeled with. Customers for Kelloggs expect the cereals to have to correct sell by date labelled and that the cereal has the correct ingredients labelled on the box. 


Consumer Protection from Unfair Trading act includes misleading actions from a brand or aggressive commercial practices, customers need to know that they are not going to be hassled to purchase something, and that the employees they talk to are going to be friendly and give you the correct information.
Diesel make sure that their employees have the correct knowledge and ability to perform an excellent service to their customers. 

What Is The Role Of The ASA?

The Advertising Standards Authority is in control of every piece of media used in the UK. They work to make sure that all advertising is legal truthful and open.

What advertising do they regulate?

They regulate with the most popular forms of advertising but not all. They usually regulate sales promotions, special offers and competitions through the use of advertising in magazines, television shopping, E-Mail, and most frequently through normal TV and radio.

What advertising don’t they regulate?

The ASA do not advertise through things like credit cards and telemarketing.

What is voluntary code?

It is a code practice that you must have in order to advertise through a company’s chosen media. If a company does not have a code their advertisement will not be acceptable for publishing of transmission. The code says that there should be nothing involved in the advertisement that could cause offense to anybody, for example offence through things like religion, sex, age, and disability.

What is the drink-aware campaign about?

It is a campaign that brings attention to people about the problems we have today about drinking. They currently have an objective to change the way people consume alcohol.

Who funds the campaign?

Drink Aware has raised around £5.2 million in funding from clubs, pubs and other alcohol industries.

Why would they do this?

There has been a huge increase of deaths from the use of alcohol and it not being consumed properly. People like pubs and clubs like to get involved as they are the main source of alcohol for people who drink.