Tuesday, 11 October 2011

How Does Diesel Use The Growth Matrix?


Diesel uses Product Development the most as they are frequently coming out with new products or improved products to introduce to their existing market, Diesel has a certain market that they wouldn't really want to change because of the 'lifestyle' they have introduced and will continue to promote. 
They would also use Market Penetration which includes promotions and also customer value so the customers return back for not only their products but for their service too. 

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