Branding For Kellogs

How much cereal do you eat in a week? This could be on of the questions askedKelloggs in its market reasearch. Who makes most of it? The British are almost the biggest consumers of cereal in the world, and Kellogg are being positivly effected by this as they are the most prominent player in the world of breafast and they produce more than three out of every ten packets eaten in the UK. So what makes Kelloggs so great? Well compared to Diesel, they are more of a family orientated brand,  their cereals appeal to parents and to the children and you do not have to live a certain lifestyle to eat it. 

Everybody wants to know that they have had a healthy start to their day, and not only that Kelloggs flavours such as Cornflakes, or Kelloggs Crunchy Nut have tasted and proved to by quite tasty, which is why people continue to buy them.

Parents will feel happy that their children have had a breakfast that will give them energy for their day, they trust Kelloggs to look after their children, cereals such as Shreddies or Rice Krispies are seen as being 'good for children'. CoCo pops are often seen as a treat for children as they are the chocolate option which is less healthy, but the adverts on the TV have a catchy theme tune and the characters are well known and loved by kids, a clever way fot Coco Pops to be chosen over Shreddies. Rice Krispies are the same, they have 3 characters and a catchy slogan which kids remember.

The adults in the family who tend to 'worry about what they eat' will also be able to chose a cereal from Kelloggs, Alpen Fruit 'N' Fibre or Kelloggs have cereals that can help you keep in shape or manage their weigh such as Special K.