Kellogs And Its Relationship Marketing

Kellogs is a brand that can relate to all types of people, they create a kind of relationship where a lot of trust is involved. Customers who buy Kelloggs trust Kelloggs to give them a healthy breakfast to start their day, in which they provide all different types of customers with their favourite cereals.

They have created a strong relationshiop with children because of the characters they have created, coco pops and rice krispies have advertisements that catch their eye and tunes that  they remember, children trust Kelloggs that they carry on stocking the cereals that they enjoy every morning.

For the women who worry about their shape and manage their weight they have Special K, these women trust Kelloggs to control their diet and let them have 'the perfect body for summer' or get involved in their 'drop a jean size' campaign.