M3 Alternative Market

A coherent marketing mix for Brain Food could be women between the ages of 30-35. They have a family, and a busy working life to attend to. The main benefits of Brain Food are that is an ‘on-the-go’ product for a fast yet healthy breakfast. This could be perfect for women in this target age range. The women I am going to be targeting are mothers of a family, they spend money on the weekly shop and treats for their children, and after having children they are very weight conscious and are always on the lookout for a new trendy way to lose weight. They usually spend their lunch break in coffee shops like Starbucks and Costa; this could be an alternative place for the product to be sold for this market. Instead of being a breakfast cereal bar, Brain Food could be turned into a light snack bar for any time of the day. Instead of having the slogan ‘learning starts at 9am’ it could be changed to ‘working starts at 9am’, the product as a whole would be advertised as a healthy wholegrain snack; because the target women are the type of people who worry about what they eat, they would be on the lookout for calories and healthy positives involved. Promotional TV adverts would be on while all the evening soaps are on, for example Emmerdale or Coronation Street this is when the target audience would be watching the TV, they would listen to the radio the most in the mornings on the school run. The price would probably stay the same as £1.29 per bar, but mothers shopping for their family weekly shop are always looking out for deals in supermarkets such as Tesco, so they could do a lunch deal with Tesco where they could buy a sandwich and a drink as well as Brain Food.