RESEARCH;

Research can be collected in many different ways, and it is a technique that helps a business to understand what their target audience would like to see. There are two different research techniques;
-Primary Research
-Secondary Research


Primary research is research you collect yourself, for example in questionnaires or meetings with people within your target audience. This gives you a chance to launch and test out your product and for you to find out personally what their opinions are on your idea, you will then gather enough information to go back and perhaps change your product for the better. They will test out the look of the product, how it smells, feels, perhaps tastes or how it sounds, every bit of feedback they give you will help you towards the completion of your product, because at the end of the day, a customers opinions are the ones that count, they will be buying your product. 



Secondary Research is research carried out by somebody else, for example on the internet. Research can sometimes be very time consuming, but at the same time very important. You need to research or else you will not know where to start or where to finish with your product. 


Within your research you will need to ask you target audience groups different types of questions, as the larger range of answers you receive means the larger range of ideas you create. Qualitative and Quantitative answers will give you that range. Qualitative means answers in text form, so customers will be able to give out their opinion here, rather than just a yes or a no answer as these will not help you get any further with your research. Quantitative answers are in number form, so your target audience can perhaps rate a certain part of your product to tell you whether it is poor/adequate/good/excellent.