Relationship Marketing In Diesel

Relationship marketing is a long term strategy to build relationships with customers. Success comes from attracting and retaining customers, with most companies marketing effort focused on attracting the customers, little attention is being paid to keep them. If a brand looks at a customer as an individual and tries to establish a relationship, then the customer is most likely to feel satisfied with the service and keep returning back. Diesel, however, focus on transactional marketing, techniques that focus on getting the customer to buy the product and walk away rather than immediately starting a relationship with the customer, the conversation would be quite persuasive and less emphasis would be on the actual service, the complete opposite to relationship marketing.